Caramel
Full brand identity, physical rollout, and Instagram management for an upscale Prague cocktail bar
Czech RepublicFull brand identity, physical rollout, and Instagram management for an upscale Prague cocktail bar
Full brand identity, physical rollout, and Instagram management for an upscale Prague cocktail barCaramel is an upscale cocktail bar in Prague known for exceptional cocktails and an atmospheric interior that keeps regulars coming back. The project delivered a complete brand identity applied across every physical touchpoint — from logo and colour system to table tent cards, staff uniforms, full menu, and napkins — alongside a professional Instagram setup and ongoing content management.
What we were solving
Caramel had the atmosphere, the product, and the loyal regulars — but nothing to show for it outside its own four walls. No brand system, no visual consistency across the menu, the decor, or any physical material. The Instagram account was inconsistent and failed to capture the mood that made the bar special — while competitors with stronger visual identities were pulling ahead.
How we solved it
We built a full brand identity from scratch — Art Deco-inspired logo in warm amber and deep black, a rich typographic system, and a colour palette that communicates warmth, sophistication, and occasion. The identity was rolled out across every surface a guest touches: table tent cards, staff uniforms with embroidered detailing, a full multi-section cocktail and food menu, and branded napkins. Instagram was set up professionally with a curated aesthetic and content strategy aligned to the brand — ongoing content creation and management keeps the feed consistent and the bookings coming.
Brand Identity
Art Deco-inspired logo in warm amber and deep black, full typographic system, and a colour palette designed for warmth, sophistication, and occasion.
Physical Collateral
Table tent cards, staff uniforms with embroidered detailing, and branded napkins — every surface a guest touches carries the same visual language.
Full Menu Design
Multi-section cocktail and food menu designed to feel premium in hand and match the brand aesthetic throughout.
Instagram Setup & Management
Professional profile setup, curated brand aesthetic, ongoing content creation and management — keeping the feed consistent and the bar top of mind.
Want your venue's atmosphere to exist beyond its four walls?
We brand hospitality spaces from logo to last napkin — then manage the Instagram to keep it full.